Jollibee celebrates Independence Day with its #PinoyandProud campaign

9:45:00 PM

Jollibee, our country's #1 fast food chain, has been very vocal in supporting the upcoming 118th Independence Day celebration and just last May 31, 2016, I was very happy to be invited to an intimate press event as they introduce their newest #PinoyandProud: Ang Sarap, Ang Saya Maging Pilipino Campaign held at Jollibee E.Rodriguez branch. Thank you very much to Ms. Millet, Ms. Annalyn and Ms. Chen of DDB Group Philippines and Ripple 8 for the opportunity.

This is third time that Jollibee had a Pinoy Pride Campaign: first was last 2014 with "Foreignoy" that was all about foreigners who considers themselves as Pinoy at Heart and second was last year with entitled: Happy Birthday Pilipinas where Jollibee compiled wishes, hopes and promises of Filipino citizens. 

“Being a homegrown Pinoy brand is always a source of immense pride for Jollibee,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Head of Marketing. “This year, we are celebrating the amazing Filipino spirit and our unique traits that put the sarap and saya to being Pinoy.”

Brand Communications Director and Head of Kids Marketing, Arline Adeva
Brand PR and Engagement Manager, Cat Trivino
Jollibee Brand Manager for Yum! Burger, Mathew Whang
During the press event, Jollibee introduced what the 2016 #PinoyandProud campaign has in store for everyone. It started off with the newest Sarap at Saya anthem written by hitmaker Thyro and performed live with Yumi:

”The song captures the essence of the resilient, compassionate, and joy-filled Filipino spirit.“Today, there are so many reasons to celebrate being Pinoy,” shares Flores. “Filipinos have proven that they are capable of being truly world class in everything they do.” 

Next, they gave a sneak peak of Jollibee and Friends' newest attires for Independence Day, the traditional Filipiniana costumes, as Jollibee wowed all the attendees of the press event with his Barong Tagalog. 

Jollibee Brand Manager for Yum! Burger, Mathew Whang, Brand PR and Engagement Manager Cat Trivino, Jollibee and Brand Communications Director and Head of Kids Marketing Arline Adeva shows the limited edition Pinoy Favorites: Adobo Flakes Yum! Burger and Halo Halo Sundae
Our favorite chicken joy bucket will also have a limited edition design for Independence Day with the complete gang wearing traditional Filipiniana costumes:

For viber users, you'll definitely love Jollibee's newest Independence Day themed sticker pack so that you can share to your friends how #PinoyandProud you are through these super cute stickers!

Lastly, two new limited edition Pinoy Favorites are now added on Jollibee's menu as they launch the Adobo Flakes Yum! Burger and the Halo Halo Sundae that everyone will surely enjoy:

The Adobo Flakes Yum! Burger is made with 100% beef and made even more tastier and juicier with real beefy adobo flakes and special adobo sauce:

Adobo Flakes Yum! Burger - P59.00
The Halo-Halo Sundae is a great addition to Jollibee's dessert offerings . It has our favorite Halo-Halo ingredients: nata de coco, macapuno, sweetened banana, gelatin, etc. that can easily be addictive.

Halo Halo Sundae - P35.00
Truly, Jollibee's gestures such as the Pinoy Pride campaign can really make every Filipino realize how fun and exciting it is to be one. Let it be a reminder that being a Filipino is something to be proud of.

To know more about the #PinoyandProud 2016 campaign and to get updates on their upcoming events, kindly follow Jollibee's social medias: Facebook, Twitter and Instagram

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