Why disaster preparedness should be part of your plan

Prioritize your safety during natural calamities by knowing what to do - and doing it

File Photo: Aftermath of Typhoon Odette, Lapu-Lapu City, Cebu, December 2021

A big contributor is the country’s geographical location and make-up. As an archipelago, the Philippines is composed of many small islands and is surrounded by water. It is also located within the Typhoon belt and the “Ring of Fire” and between the Eurasian and Pacific tectonic plates. Thus, natural occurrences such as typhoons, tsunamis, earthquakes and volcanic eruptions, are almost always a disaster waiting to happen - literally.

Just recently, the Visayas and Mindanao regions suffered from the devastating effects of Typhoon Odette. Taal Volcano’s last eruption was only in 2020, and it affected more than 736,000 people. Filipinos constantly experience a barrage of natural disasters, and yet, a study from the Harvard Humanitarian Initiative (HHI) in 2018 shows that 47.5% of all the respondents said they have not done anything to prepare themselves for a disaster within the past five years, and only 36% feel prepared enough.

November 2013. Tacloban, Philippines. Typhoon Haiyan, known as Super Typhoon Yolanda in the Philippines, was one of the most intense tropical cyclones on record.

Still, there seems to be hope in encouraging Filipinos to start prioritizing their safety and investing in disaster preparedness. In the same Harvard study,4 many of the respondents said if they had enough funds and resources, they would definitely be willing to prepare ahead. This shows that, in spite of it all, Filipinos do want to be ready.

So, what can we as individuals do to make sure that we are well-equipped when the next typhoon, earthquake, or volcanic eruption hits? The first step is to know your location well. Is it prone to flooding? How far away is it from the nearest volcano? Is it close to a fault line? All this information can be found with just a click of a button, thanks to digitalized documentation efforts led by the Philippine Institute of Volcanology and Seismology (PHIVOLCS) and the Department of Science and Technology (DOST). (Link: https://www.phivolcs.dost.gov.ph/index.php/gisweb-hazard-maps) 

Once you have assessed your location’s vulnerabilities, now you can actively prepare yourself and your home for any incoming calamities. Check your house for any damages, and if it is made from materials that can withstand ground movement or strong winds. Keep a Go Bag with emergency resources accessible, both in your homes and places of work.

SM Lanang Premier in Davao has a rain water catchment tank with a capacity of 600 cubic meters

Finally, make it a habit to listen to the radio and the news for any updates, and monitor your local government unit’s social media for any announcements. Familiarize yourself with as many routes as you can to your nearest evacuation center. Schools, barangay courts, and even malls like SM Supermalls often open their doors to receive evacuees in times of crisis.

   

SM DRR Facilities: (Left) Automated Weather Stations: SM Prime Holdings, Inc. has inked a partnership with the Manila Observatory for the “High Definition Clean Energy, Climate, and Weather Forecasts for the Philippines” Project, a data-driven system that utilizes automated weather stations (AWS) and high-performance computer modeling to provide clean energy and weather forecasts up to five days in advance. (Right) SM has also installed Earthquake Recording Instrumentations (ERI) on all malls for earth movement real time monitoring being recorded in an ERI dashboard.

SM, as a responsible member of the community, has taken disaster resilience as a necessary investment to help ensure that our communities thrive. SM allots 10% of its capital expenditures to incorporate disaster-resilient features, of which installing water management design features is one of them. By ensuring that its investments, employees, tenants and partners are resilient, no Filipino will be left behind.

“It is simply not a matter of if, but when,” said Hans T. Sy, Chairman of the Executive Committee of SM Prime Holdings. “We already know that there will always be another typhoon, another earthquake, another natural calamity. Our best bet to avoid personal losses and damages is to be ready for when it comes.”

SM Marikina stands tall above a 23-meter Marikina River water lever rise because it sits on 246 stilts and an additional 20 meters farther than the suggested 90-meter distance from the Marikina River centerline.

Some of SM’s notable resilient infrastructure is SM City Marikina and SM Mall of Asia, designed to help mitigate the effect of flooding in the community. Most SM malls feature disaster-resilient designs including SM City Puerto Princesa in Palawan wherein the mall es elevated approximately 1.40 meters from the City Road, thus preventing it to be flooded from the heavy rain throughout the year. SM City Consolacion in Cebu has an adequately designed draining system discharging to adjacent creek and area surface drain along the perimeter walls.

SM Seaside City Cebu

SM Seaside City Cebu's protection against storm surges is provided by elevating the site above mean sea level, thereby allowing the mall to be a place of refuge during times of flooding. The complex road was constructed 4.0m (not 3.0m) higher than the city road. Instead of flood barrier walls as a solution to the threat of flooding, the building's main floor was also elevated at 4.0m (not 4.5m) from the complex roads. The first level was designed to be a parking area with a 4.0m elevation difference from the main floor.

“We often ask ourselves – how else can we make it better for the people? We don’t want to just simply build malls, but more importantly, we make sure that our developments improve the lives of the community by adding disaster-resilient features to help mitigate the potential effects of disasters,” Sy added. 

ABOUT SM PRIME HOLDINGS

SM Prime, one of the leading integrated property developers in Southeast Asia, remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. Sustainability and Disaster Risk Reduction and Resilience form part of SM Prime’s core business strategies. It ensures that its risk-informed investments catalyze sustainable development and positive change in the communities where it operates.

 

For more information on SM Prime Holdings and its other programs towards disaster preparedness, visit their website at www.smprime.com.

SM Supermalls has partnered with none other than Mobile Legends: Bang Bang, and is the official venue for the Season 9 Playoffs watch party happening on April 28 to May 1, 2022.

In partnership with SM Cinema, SM Cyberzone, and Smart Communications, Inc., enjoy an immersive viewing experience as you cheer for your favorite teams while watching the matches on the big screen! Select SM Supermalls would include SM City San Lazaro, SM City Sta. Mesa and SM City Bicutan who will be having their viewing parties on April 28-29, and SM City Taytay, SM City Masinag, SM City Manila, SM City BF Paranaque and SM City Sucat on April 30-May 1, or until the Grand Finals. Tickets are sold at only Php170, inclusive of a tub of popcorn and exclusive freebies from Mobile Legends: Bang Bang. Fans may purchase tickets from SM Cinema’s official website, SM Cinema ticket booths, or  via the SM Cinema app. 

The MLBB Professional League Watch Party is part of SM Supermalls’ Super Fun Mania Campaign –your ultimate hub for aweSM new experiences dedicated for the avid online gamer, music lover, sports enthusiast, and certified social media techie!

PINOY INNOVATION HOTBOX PHILIPPINES MAKES THE WORLD YOUR DINING ROOM

Pull the string to heat. That’s the concept of Filipino innovation Hotbox Philippines which promises diners that their food will always be fresh and hot when it is time to eat. 

Hotbox Philippines partners, Fil-American TV commercial producer Romeo Joven with actors Piolo Pascual and Eric Quizon say that with their innovation, the world can be your dining room. This concept is perfect for hot meals at home when you are too busy to cook, a perfectly packed lunch for when you have that one more meeting to attend, or road trips with family and friends so you can have a hot and appetizing meal by the beach or at the hiking grounds. 

“At home or in the office, we may use a microwave oven, to reheat our packed food, but the heat dries up your dish and makes it less appetizing as well as the food getting cold fast. With Hotbox’s steam technology, your food is hot within 5 minutes. There is also no rush to eat as your food continues to heat up to 30 minutes at over 80 degrees Celsius. Because of our technology, the food retains its original quality and texture.  Our clients love the product because their food tastes like it is fresh from the stovetop or oven,” says Hotbox CEO Romeo Joven. 

“With Hotbox, you no longer have to deal with meals that have gone cold. All you need to do is Pull, Heat, and Eat,” says Piolo. “With Hotbox, I know that even when I am busy with my tapings on location, I will be able to have hot meals to power me through my next scenes.”  

The self-heating boxes are also more earth-friendly because there is less plastic waste and there is no need to use electricity for a microwave.  This makes it a perfect on-the-go package for your meals. 

Hotbox Philippines offers several Filipino and International cuisine choices in its online menu, and they can also accept orders for customized boxes to be delivered for meetings or special occasions. For more information about Hotbox Philippines, visit www.hotboxph.com or follow their Facebook and Instagram accounts @hotboxphils. #theworldisyourdiningroom

 SM Supermalls will color you happy this summer!

Bursting with color starting April, SM Supermalls is giving its shoppers of all ages a spectrum of hope, happiness, and fun with delightful and safe activities that everyone in the family can look forward to when they visit their favorite SM mall.

Snap-worthy rainbow play areas! Multifunctional play pods in all colors of the rainbow await you at the indoor and outdoor play pods that kids and kids-at-heart will love. From rainbow staircases to larger than life displays, you’ll have no trouble getting the best and most colorful #POTD entry!

Sizzling hot summer deals! What’s summer without a mall-wide sale? Go on a shopping spree and get all your summer essentials, including must-have toys, at the nearest SM mall. Delight your kids with sporty knick knacks, inflatables, and bikes to amp up their summer activities even while at home. Visit the pop-up stores in select SM malls for great finds and exclusive deals!

Summer fun under the sun! Time to flex that Tiktok talent! Be witty and wacky, colorful and bright, at the SM Summer Tiktok challenge which you can shoot at any of the the malls’ colorful outdoor and indoor displays. For pawrents, you can have a furry fun time with your pets when you join the pet olympics, go on a picnic with them, or treat them with a pampering session. For the fitness buff, there’s going to be a 7-day fitness blitz for adults and kids at select SM malls where you can blow off steam and sweat it out. Whatever your passion is, we have lots of summer fun activities lined up for you!

Facebook

From safe dining to shopping and everything in between, make it a fun and colorful summer to remember at SM Supermalls! Make sure to visit www.smsupermalls.com or like and follow @smsupermalls on all social media platforms for the latest news, promos, and activities.

SM Turns to Rain Water Harvesting a key to Living Flood Free

Climate change is real and Filipinos are among those who can attest to the devastating effects it brings to everyday life. Faced with about 20 typhoons a year, the Asian Development Bank reported that the total impact from storms have reached about US$20 billion from 1990 to 2020. It causes a temporary disruption due to mass evacuations which bring about an average of 2-8% reduction in gross domestic product annually. 

Despite the reoccurring devastation felt during calamities, Filipinos still manage to see the humorous side of life and are often reported as one of the happiest people in the world. However, this may soon be tested as, according to the latest report of the UN Intergovernmental Panel on Climate Change, things are about to get worse as the planet heats up, accelerating the effects of climate change and making the Philippines more vulnerable to drastic changes in weather patterns. 

On average, the Philippines receives about 2,400 millimeters of rainfall each year, one of the highest in the world. While this poses a problem for the country, there is a silver lining, as it can also be the solution for water scarcity. However, currently the Philippines only harvests around 6% of its rainwater compared to India which harvests around 60% of the 700-millimeter average rainfall it receives each year. 

Rain Water – a friend or a foe?

Water is a scarce resource. The United Nations Sustainable Development Goal number 6 identifies access to clean water as one of the global priorities to be achieved by 2030. Aligned to its environmental responsibility programs, SM takes a closer look at the use of water and how it can be turned from a foe to a friend.

SM builds its malls and integrated lifestyle cities with resilience and sustainability in mind. Understanding the value of water, SM builds rain water catchments in its malls to harvest large volumes of rain water particularly in flood prone areas.

“We approach it two ways: resilience – to help communities be flood free; and sustainability – to optimize water which is a scarce resource so we can use it for other purposes rather than just waste it,” says Architect Fides Garcia-Hsu, Vice President at SM Engineering Design and Development.

Vermont Park and Vermont Royale are two communities that once saw rain as a foe. Every time it rained, their neighborhoods ended up under water, damaging their homes. Today, home owners welcome the rain as water that can be harvested and stored for future use. The reason? SM City Masinag’s rain water catchment facility!   It has a 17,681 cubic meter water capacity. The two communities connected their drainage systems to the mall which is equipped with three 30HP submersible pumps which are used to pump out accumulated rain water. 

“Wherever SM is, we try to help our communities become resilient to changing weather patterns,” explains Arch. Garcia-Hsu. “Nationwide, we have 20 malls equipped with rainwater catchment facilities that help rain water management to avoid flash floods for surrounding communities.”

As a company SM invests 10% of its capital expenditure to integrate disaster resilient and sustainability features in its malls and integrated lifestyle city designs. “We take a long-term view on resilience and when we talk about sustainability, we look at how we can address perennial problems like flooding and address systemic change,” Arch. Garcia-Hsu expounds.

Serving as pioneers in the installation of rain water catchment facilities, SM was instrumental in the passing ordinances and inclusion of the installation of water catchment facilities for developments by regulatory bodies. In recent years, Senator Manny Pacquiao passed the ‘Rain Water Harvesting Act – Senate Bill 1309’ mandating the establishment, maintenance and management of rain water harvesting systems in the country. 

 “Aside from building resilient infrastructure, we also build the resilience of our stakeholders by providing disaster preparedness training through our SM Cares programs,” shared Chito Bauzon, SM Cares Marketing Asst. Vice President. “We have programs targeted to senior citizens and those with special needs as they are the ones left most vulnerable during times of calamities.” 

With the threat of climate change looming, typhoons are only expected to get stronger with intensified rainfall. With more Filipinos moving to urban centers, the Philippines will need to retrofit its cities for resiliency or build new sustainability cities to finally live flood free.

 SM joins Earth Hour 2022; Lights switch-off, Virtual Run part of activity line-up

As part of the company's sustainability efforts, SM Supermalls, through its corporate social responsibility arm SM Cares, is once again joining the world in observing Earth Hour, with this year’s theme "Shape Our Future," focusing on how we can work together in halting and reversing climate change and nature loss by 2030.

This year, SM will continue to promote the campaign by being one of the official partners of WWF for the Earth Hour Virtual Run, to be held from March 26 to April 22. Aside from this, all SM malls will be joining the light switch-off on March 26 from 8:30 PM to 9:00 PM.

“Through Earth Hour, we want to engage over a billion people worldwide and engage decision-makers whether in business, institutions, and governments, to move the agenda of nature up the priority list in the global sphere and in the national agenda. We want people to lend their voices as we're shaping our future, and hopefully, we'll be changing the ending for the positive – for both people and the planet,” said Atty. Angela Ibay, Climate and Energy Program Head of WWF-Philippines

Aside from joining the campaign every year, SM has been active in environmental protection in many ways. For instance, all SM malls are equipped with energy and water conservation facilities. The company also regularly joins tree planting activities, and has waste management initiatives such as Trash-to-Cash, e-waste and used acid lead batteries collection programs, and the plastic waste collection program with the Plastic Credit Exchange.

SM has also been investing more in renewable energy. Eight malls in the country and three in China are now equipped with solar panels, with more to follow in the coming months. SM also pledged to increase its use of renewable energy to 50 percent of its overall energy usage by year-end.

SM's other sustainability initiatives include the annual Green Film Festival, promoting environmental awareness among students and the youth through films; the AweSMSeas project, promoting awareness on the negative impact of plastic waste on seas and oceans; and the International Coastal Cleanup joined by thousands of volunteers every year, to name a few.

SM Cares is the corporate social responsibility arm of SM Prime Holdings, supporting initiatives that focus on communities and the environment. In addition to its programs on the environment, SM Cares’ advocacies include programs on women and breastfeeding mothers, persons with disabilities, senior citizens, children and youth, and the Bike-Friendly SM Program. 

Visit www.smsupermalls.com/smcares to learn more.

Empowering communities through #SocialGood
Debbie Sy

The private sector plays a significant role when it comes to economic growth in the Philippines by generating more jobs and contributing to our gross domestic product (GDP). Beyond that, it is also considered to be a driving force for inclusive and sustainable development in the country as more and more businesses employ corporate social responsibility (CSR) initiatives to address social and environmental concerns within the communities where they operate.

By helping improve the quality of life of the people in these host communities, business is able to flourish. As such, CSR has become a key pillar of successful business management through the years. SM’s visionary founder, Henry “Tatang” Sy, Sr., put it best in his principle that social development and investment go hand in hand with business growth to achieve a better future.

The SM group has embraced the responsibility to contribute to nation building through its social good arm, the SM Foundation, Inc. (SMFI). For nearly four decades, we have focused our resources, time, and reach to ensure that we are able to create opportunities wherever SM is present through social good programs that are geared towards quality education, sustainable agriculture, healthcare, and disaster response.

SM Scholars General Assembly

SM Employees show their spirit of volunteerism as they help repaint an SM school building

Anchored on Tatang’s belief that education is the greatest equalizer, SMFI established the SM Scholarship Program in 1993 to provide the youth access to quality tertiary and vocational education. We believe that through our scholarship grants, SM will be able to contribute to eradicating the intergenerational poverty cycle by granting scholarships to economically challenged but deserving students. And to complement this and more importantly, to address the challenges being faced by our public school system, SMFI, together with social good partners such as SM Prime, we have provided school buildings equipped with key facilities and equipment to underserved communities. 

SM KSK Urban Farmers from Pasay City

Another social good pillar of SMFI is sustainable agriculture that aims to address the dilemma of the aging farmer population in the country as well as the growing gap between supply and demand for local food sources. In 2007, the foundation launched the Kabalikat sa Kabuhayan (KSK) program to bring modern and sustainable farming skills and linkages in both rural and urban communities, empowering farmers to have food on their table and creating market linkage to provide them with economic opportunities. 

Residents from Foreshore, Tondo Manila can now utilize a fully equipped Super Health Center from SM

Accessible healthcare and timely disaster response are also at the heart of the foundation’s advocacy. Through its Health and Wellness program, SMFI helps address the shortage of quality healthcare facilities in the country by constructing and upgrading health centers in host communities supplemented by medical mission activities nationwide. The Operation Tulong Express (OPTE), on the other hand, gives immediate assistance in the form of relief goods and medical services in collaboration with SM Supermalls and SM Markets to communities affected by calamities and disasters that frequently occur in the country.

Staying true to its commitment, SMFI is one of the first responders after the onslaught of Typhoon Odette

During the onset of the Covid-19 pandemic in 2020, SMFI was one of the first organizations to assume an active role in assisting in the pandemic response by expanding the reach and impact of the Health and Wellness program and utilizing its partnerships to extend a helping hand to frontliners and Filipinos nationwide, especially those in SM host communities.

Through these social good programs, we continuously aspire to be a development partner for our host communities and serve as model for other organizations in terms of bringing social development specially in areas where they operate.

Implementing CSR involves a dynamic learning process given that social and environmental good are moving targets – and these cannot be fully achieved through one-time activities and decisions. Instead, companies should view and approach CSR as a process of continuous improvement that involves being constantly alert to new issues and considerations, which can be achieved through consistent community consultation and engagement.

And contrary to the notion that CSR is only an approach for large corporations and multi-national businesses, small and medium-scale enterprises can also have the means to benefit their respective communities in their own ways. In fact, they are more likely to effectively facilitate local-level CSR programs as they are more deeply embedded in their communities. Examples of these include sourcing of raw materials from community-based suppliers, matching and encouraging charitable work by employees, and even as simple as going paperless in their daily business operations.

CSR programs, no matter the size or scale, are valuable to the communities they are serving because of their pivotal role in promoting sustainable, just, and balanced development, and contribution in addressing social and environmental challenges.