LG Electronics launches its award-winning smart phone and a few of its friends

6:21:00 AM

Last February 2016, LG Electronics wowed the Mobile World Congress as they unveiled the newest addition to their global technology innovator's renowned G series, the LG G5. With a total of 33 awards bagged by this innovation, it was indeed a record breaking moment for LG Electronics. Then just this April, the LG G5 together with its friends were launched at Shangri-La The Fort and I'm very thankful to Ms. Millet of DDB Group Philippines for the invitation.



Spotted during the event are Azkals Football Superstars James and Phil Younghusband, TV Host/Singer/Actress Aubrey Miles, Actress/MYX VJ Sharlene San Pedro and TV Personality/Lifestyle Blogger Marie Lozano. Celebrities and other influential personalities were also invited to share their experiences in using LG G5 and Friends: Qualcomm Southeast Asia Regional Head Mantosh Malhotra talked about G5 power-packed hardware, DJ Jessica Milner shared how the Hi-Fi Plus with B&O Play Sound accessories help in enhancing music played on her phone and Lifestyle/Travel Blogger Chuckie Dreyfus showed how the he uses the 360 cam accessory in creating awesome videos/photos for him blog entries.



Celebrity power couple, Doug and Cheska Kramer were also there to show how the Rolling Robot added more fun in their household and how their 3 super adorable kids love it. Lastly, comedic video blogger, Wil Dasovich, created a fun and heart-warming video during LG's CSR Project at the Philippine Children Medical Center to reinforce LG G5's message: "Life's Good When You Play More".


To let you know more about this award-winning innovation, let me share to you the must-know details of the LG G5:

The LG G5 has a unique modular design encased in a sleek metal aluminum body and a Slide-out battery which you can easily swap with a fully charged one.



It has 2 cameras on the rear: a standard 78 degree lens and a 135 degree wide lens, which is by far, the widest available lens on a smart phone. The 135 degree lens offers a viewing angle that is approximately 1.7 times wider than any other existing smart phone camera in the market and 15 degrees wider than human eye's field of view. Definitely a great camera for capturing landscapes, skyscrapers and large group of people.



Check out these photos below on how awesome LG G5's 135 degree wide camera lens compared to its standard 78 degree lens:



The camera qualities are also enhanced with powerful photo effects which includes Pop-out Picture, Film Effect and Auto Shot. The Pop-out picture effect combines a photo taken by LG G5's standard camera and places it over a wide angle photo to create a picture-in-a-frame effect. The Film Effect gives you 9 film emulators to choose from and the Auto Shot is an enhanced camera UX that automatically captures a perfect selfie shot when a face is recognized.

The 5.3" Quad HD IPS Quantum display offers an Always-On feature, which is another first on a main smart phone display. The concept was first introduced on the LG V10 on its 2nd screen but has evolved onto the main display showing the date and time continuously even in sleep mode. Now, you can always see the time at a glance during meetings or when your hands are full. 

The LG G5 is equipped with the powerful yet energy-efficient Qualcomm Snapdragon 820 Processor which offers advanced features such as 64-bit performance, Adreno 530 graphics, lower-power Qualcomm® HexagonTM DSP and Qualcomm Spectra™ 14-bit dual image signal processors (ISPs) designed to deliver high resolution DSLR-quality images and additional power savings. It also has an integrated X12 LTE modem that supports Category 12 download speeds of up to 600 Mbps and LTE Category 13 uplink speeds of up to 150 Mbps.



It also has the aptX™ HD: 24-bit Hi-Fi Wireless Audio which is an enhanced codec that supports 24-bit sound over Bluetooth, delivering rich and clear sound over wireless connections without any loss. When paired with one of LG Friends, LG Tone Platinum, users will experience superb quality Hi-Fi audio that sounds amazingly close to the original source.

LG G5's Qualcomm Quick Charge 3.0 is also something that users will enjoy as charging is now 27% faster and 45% more efficient than the previous generation. Its battery life has also been enhanced, thanks to the Low Power Location Estimation (LPLE) Technology that improved the battery efficiency by as much as 41.9%.

Here's a more detailed specs of LG G5:

●    Chipset: Qualcomm® Snapdragon™ 820 Processor
●    Display: 5.3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
●    Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
●    Camera: Rear: Standard 16MP, Wide 8MP / Front: 8MP
●    Battery: 2,800mAh (removable)
●    OS: Android 6.0 Marshmallow
●    Size: 149.4 x 73.9 x 7.7mm
●    Weight: 159g
●    Network: LTE / 3G / 2G
●    Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C) / NFC / Bluetooth 4.2
●    Colors: Silver / Titan / Gold / Pink 

*Specifications may vary depending on the market.



Now, meet LG G5's friends, which is a wide range of companion devices that will surely interest everyone who would be able to experience its fun and exciting features:



1. LG Cam Plus - is a versatile camera module that can be attached through the battery slot to let the users experience a more comfortable grip a convenient control of a standalone camera. 



It provides physical buttons for power, shutter, record, zoom and LED indicator and it offers intuitive auto focus and exposure lock that are usually found on standalone cameras. Also, it provides an additional 1,200 mAh battery capacity to allow longer shooting enjoyment.



2. LG Hi-Fi Plus with B&O Play - is an innovative portable Hi-Fi DAC audio player developed in collaboration with B&O Play that will definitely be enjoyed by those who wants top-notch sounds that are traditionally available in high-end audio devices. This product stands out for its simple yet elegant Scandinavian design and premium sound technology. It can support 32-bit 384KHz high-definition audio playback and can be used as either a module with the LG G5 or a separate Hi-Fi DAC using your smart phone or PC/Laptop.



3. LG 360 VR - is a VR goggle that can be connected to the LG G5 through a dedicated cable and can simulate a 130 inch TV viewed from 2 meters away. Since you wouldn't need to insert your smart phone unlike other VRs, the LG 360 VR has a stylish and foldable design that is easy to carry and use anytime, anywhere. It is light weight (134g) compared to super bulky VRs of other brands, but still delivers a resolution of 639 ppi. This product is compatible with 360 degree images and videos captured by the LG 360 Cam and as well as all Google cardboard content.



4.  LG 360 Cam - is a compact 360 degree angle camera equipped with two 13 megapixel 200 degree wide angle cameras, 1,200mAh battery and 4gb internal memory that can also be supplemented by a micro SD card. This device can easily be connected to the LG G5 to provide 2K videos and 5.1 surround channel recording on 3 microphones letting the users effortlessly create high quality 360 degree content. 



Thanks to their partnership with Google, images taken with the 360 Cam can be uploaded to Google Street View and Youtube 360 that will surely add the fun of sharing creative contents with others. These images will also be available to view on the LG 360 VR and any other device that are capable of 360 degree contents.



5. LG Rolling Bot - is a companion device that rolls like a ball while capturing images and videos using an embedded 8 megapixel camera. Great to be used as a monitoring system at home, pet care companion and even a remote control for compatible home appliances. With an IP camera connectable via Wi-Fi, users can remotely monitor the interior of their homes with the LG G5 via live streaming.



6. LG Tone Platinum (HBS-1100) - this latest model from the LG Tone Series is a bluetooth headset that has earned the Harman Kardon Platinum grade for its superior sound quality. Thanks to its Balanced Armature design for minimum distortion, it can deliver exceptionally sharp and clean sound. It is also the world's first Bluetooth headset equipped with aptX™ HDcodec that delivers lossless 24-bit audio for sound that is unrivalled in a wireless device.

7. H3 by B&O Play - is a set of high-end earphones compatible with the high-quality sound of the LG G5 Hi-Fi Plus with B&O Play. Definitely an awesome gadget for audiophiles and it actually works with any android smart phone.

8. LG Friends Manager - is a hub application that allows the G5 to connect with LG Friends easily as it automatically detects nearby LG Friends and connects quickly in just 3 simple steps without the hassle of pairing the devices.


“With all the smartphone brands striving for the latest technology and most functional design, LG G5 marries these concepts with the human element of rediscovering the true joy in ‘playing more’,” LGEPH Mobile Communications VP Jay Won said. “We are so excited to bring this highly anticipated and out-of-the-box flagship to the Philippines. LG G5 and Friends play a game-changing role in the smartphone industry, providing devices and opportunities that would help make the most of a consumer’s mobile lifestyle.”

For those who are interested, the LG G5 is now available in our country and you may choose from 4 different colors: Gray, Titan, Gold, Pink for P34,990.00. Know more about how to Play More with LG by visiting their Website and by following them on their social media accounts: Facebook, Twitter and Instagram.

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