Modern-day heroes receive recognition from Jollibee's 6th Family Values Awards

12:29:00 AM

It has been Jollibee's tradition to honor Filipino families that have shown dedication and passion in their advocacies to extend a helping hand to fellow kababayans. Our country's #1 fast food brand, Jollibee, shows their appreciation and gratitude to these outstanding families through their annual Family Values Awards which is now on its 6th year. Last October 7, 2016, I was able to attend the awards night held at the Makati Shangri-La with the theme: "Gabi ng Parangal para sa Pamilyang Pilipino", thanks to sir John Paulo of Stratworks for the invitation. The 6th JFVA is an event supported by Coca-cola Philippines, Crowne Plaza Hotel Manila Galleria, Holiday Inn Manila Galleria and Rainforest Adventure (RAVE) with official media partners CNN Philippines and Philippine Star.

As we wait for the program to start, we were entertained by different groups of artists that serenaded us with traditional folk songs and performed folk dances. 

Hosted by Mikael Daez and Issa Litton, the event featured 10 families that was given recognition as JFVA winning families (5), OFW Family of the year (1) and additional special citations that focused on specific advocacies. The families were judged by distinguished personalities that are known in their respective fields headed by Senator Bam Aquino (Jury Chairman). He was joined by Mowelfund trustee and president Boots Anson-Rodrigo, Manila Bulletin columnist and TV Host Suzi Entrata-Abrera, respected inspirational speaker and columnist Francis Kong, ANC News anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Philippines Vice President for Public Affairs and Communications Atty. Adel Tamano, a columnist and child advocate Audrey Tan-Zubiri, Jollibee Global Brand CMO and Jollibee Philippines Marketing Head Francis Flores, Jolibee Philippines Head of Human Resources George Wang III and Jollibee group foundation Vice President Belen Rillo.

For the Family Values awardees, each will receive P300,000.00 cash, trophy designed by brass sculptor Michael Cacnio and P10,000.00 worth of Jollibee gift certificates:
Mr. Rommel and Mrs. Analy Basa and family of Capiz - Champions of the Environment and Sustainable Livelihood for their community
Mr. Donato and Mrs. Merlita Bumacas and family of Nueva Ecija - Dedicated to protecting and upholding the rights of indigenous people
Mr. Ian and Mrs. Cecilia Cabalza and family of Cagayan Valley - Uplifting lives through health and education
Mr. Victor and Mrs. Elizabeth Castañeda and family of Quezon City - Leads the fight against cancer
Mr. Joe Dean and Mrs. Ardis Sola and family of Quezon City - Helps improve the lives of street children
Mr. Marciano and Mrs. Josephine Par and family of Saudi Arabia - Empowers underprivileged fellowmen both in the Philippines and the Middle East (Jollibee-Coca-cola OFW Family of the year)
Families who received special citations were awarded with P50,000.00 cash, a plaque and P3,000.00 worth of Jollibee gift certificate:
Mr. Reynaldo and Mrs. Juliet Arquiza and family from Camarines Norte - Educational and Scholarship Programs (Special Citation for Education co-presented with National Book Store) *not sure why their cheque has P300k when citations are awarded with P50k only
Mr. Alejandro and Mrs. Lilibeth Cabading and family of Zamboanga City - Underwater Clean-Up Efforts (Special Citation for Environment co-presented with Landbank)
Mr. Harry and Mrs. Malou San Gabriel - Eng and family of San Francisco, California - Creates programs that benefit the youth (Special Citation for Youth)
Mr. Noli and Mrs. Isabelita Vizcocho and family of Benguet - Works on Autism Awareness (Special Citation for Persons with Disability co-presented with National Council on Disability Affairs)
2 out of the 6 JFVA awardees were also recipients of special citations:
Bumacas Family - Special Citation for Minority Groups
Sola Family - Special Citation for Children co-presented with Children's Hour
Before the event ended, two of the most talented artists in the country performed to entertain the audience:
Darren Espanto
The awards night ended with a grand finale performance by Darren Espanto, the 4th Impact, Banda Kawayan and all the JFVA awardees.


"2016 marks the 6th year of our Jollibee Family Values Awards, Jollibee's annual advocacy program that aims to promote timeless Filipino family values. With the Filipino family at the core of Jollibee's brand, the JFVA is committed to reinforcing timeless and cherished values," said Jollibee Philippines President JJ Alano. "We are proud to recognize families ho can be considered as everyday heroes, families who truly exemplify how the power of Filipino family values can nurture and continue building a nation that can sail through the various challenges, calamities and adversities."

It was really a great way to honor Filipino families that are considered as "modern-day heroes" in their own little way. Setting aside their normal and simple lives just to help the less fortunate Filipinos is such an amazing thing to do and that being said, these awardees are someone we should definitely be proud of. Kudos to Jollibee for a successful event and for recognizing these passionate and hardworking people. Can't wait for next year's JFVA!

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