Because social media platforms are pushing paid ads and promotions on their networks, specifically to businesses, organic reach has been dealt a huge blow. To be noticed, brands rely more and more on paid marketing—something that a lot of start-ups or smaller enterprises are not able to do. 

However, you need not worry. Though things have become like this, there are still ways you can up your business page or profile's organic reach without losing banknotes in the process.

Here, we'll be listing down ways you can increase your organic reach on social media. The good thing is that these are all approved by social media management agencies in the Philippines, a country that's at the forefront of the social media marketing world. 

•  Choose the appropriate platform 

Brands on social media, particularly those just starting to venture into it, often believe that being present on all kinds of social media platforms will bring more attention to their business compared to subscribing to just one. However, this can't be further from the truth.

If you really want to gain the reach that you want for your social page and products, you need to figure out where your audience is. Not every social media platform will cater to the audience that your brand wants. With that said, you don't need to be on every social media platform. 

• Use Targeting

Once you've identified the ideal platform for your brand, your next course of action should be to target specific members of your audience, who you want to persuade and impress the most. 

You can do this by tweaking the demographics of your posts, allowing you to reach specific members of your online community and boosting your organic reach potential. Below are some of the options that social media platforms allow you to select to specify your target: 

1. Gender

2. Relationship

3. Status

4. Education level

5. Age

6. Location

7. Language

8. Interests

• Champion User-Generated Content (UGC)

If you want to improve engagement with users, one of the best ways you can go about it is by letting them share what's on their minds. You can do this by encouraging them to create content around your products or services, which could come in the form of images, videos, reviews, a testimonial, a blog, and many more.

By doing this, you make your brand more accessible and relatable to your target audience. You build a personal relationship with them effectively building rapport that will translate into organic reach and engagement. After all, people naturally want their opinions and thoughts to be heard and given value.

• Balance promotional and informational content

On social media, many brands, especially those that are new on the platform, want to make themselves known online—and fast. To achieve this, they tend to bombard their followers with promotional content. While it's understandable for brands to do this, it could become problematic in the long run if done excessively. 

People don't want to be constantly reminded to buy—it's annoying and will make you seem desperate. And instead of attaching positive connotations to your business, people will more likely see you as a nuisance—even go as far as to unfollow, mute, or block you.

What you need to do is create a balance between promotional work and giving value, specifically through informational content that will help your users. Don't just focus your content on making a sale, go out of your way to create materials that will pique the interest of users and keep them coming back for more. 

• Keep engagement and interaction going

Of course, if you really want to develop and build your brand's organic reach on social media, you have to always engage and interact with your community, followers, or audience. 

To be honest, this should be a no-brainer. After all, it's something that's always been part of social media platforms and will continue to be so in the coming years.

Most important of all, properly replying and responding to your followers' or potential consumers' queries will help you build a relationship of trust. If you continue to nurture it, this trust will positively shape your business' reputation online, which will result in people coming to you on their own and looking for your content whenever possible. 

Additional Advice

While these tips will surely improve your organic reach on social media, realistically, it won't be enough. Those who have funding to invest in paid advertisements and promotions will always have an edge over those who rely solely on organic reach. That's why we suggest doing it in conjunction with paid marketing and other strategies. 

You can start by investing a little. Set a specific amount and as your company or business grows, you can allot more. Take it one step at a time and continue to build your community and page without compromising on its quality.